FOUNDERS | BIOS
Tony Parente | Co-Founder
Finding new innovative ways to help businesses grow has been the focus of Tony's work over three decades. He's had the opportunity to do this with well known national brands like IBM, Sony, American Express, McDonald's, and Dunkin' Donuts. He's also had the chance to do this with small businesses across many different industries.
To help him strengthen his business building and strategic marketing skills he also studied and received his MBA at The University of Chicago's Booth School of Business.
In addition to his work and academic experiences, to further grow as a creative person he studied and performed with Second City, a Chicago improvisational comedy institution (a place where most of the cast of the original Saturday Night Live came from). And when he moved back to NY he began to write and perform Stand Up comedy at clubs across NYC.
But the best thing he ever did was marry Micki, a creative award winning Madison avenue advertising guru. And together they leveraged their skills and experiences to form Branding Shorts to help companies of all sizes develop powerful creative videos to drive results. And they often look for opportunities to use the power of video to help causes such as animals in need, autism, veterans, The American Cancer Society, and more. And on a personal level, Tony and Micki love spending time with their son and rescue pup, Blue.
Micki Pagano-Parente | Co-Founder
Micki has been generating big ideas and building brands for over 20 years. Formerly SVP/Group Creative Director at D'Arcy Worldwide advertising, she's also worked at many of New York’s top ad agencies creating award-winning national and global TV/print campaigns for Coca-Cola, P&G brands (Crest, Scope, Gain), AT&T, IBM, Barbados Tourism, Continental Airlines and many more.
She received numerous awards for her advertising work, including: Clio, Cannes Lion, New York Festival Medal, London's International Advertising Award, Addy, Effie, Golden Trailer Award, among others. She was recently named LIFETIME ACHIEVER by Marquis Who's Who.
Micki is also an author (Road to Jude, Grace of the Clouds, The Magic Paint Box) and has also created/directed/produced/edited various short films and videos.
Micki is married to her best friend, business and life partner, Tony, who is a marketing expert with the great ability to see the humor in life. They created Branding Shorts to help brands of all sizes share their story through the power of short videos. They also give back by helping causes use video to make a difference. Branding Shorts is the recipient of 24 Industry Awards.
Micki and Tony are proud parents of a beautiful little boy and a happy rescue pup.