Video Tips:

8 REASONS WHY VIDEO IS A MUST FOR BUSINESS


Every day, thousands of companies are upgrading their websites and marketing campaigns to incorporate online video. Here are eight reasons why:



1. CUSTOMER RELATIONSHIPS START ONLINE. Today, most customer relationships begin online and short engaging videos are much more powerful than static photos and text heavy pages.


2. EMOTIONAL CONNECTION. Video has the power to build an emotional connection with a potential customer like no other medium.  It is your online face to the world.


3. ONLINE BEATS TV. Research shows that the average person spends twice as much time online vs. watching television.


4. 139 MILLION WATCH. Over 100 million Americans watch an average of 83 videos online each month.


5. 52% TAKE ACTION. 52% of internet users who see an online video take action.


6. 200% CLICK THROUGH. Video in email can increase click through rates by 200%.


7. FLEXIBLE. Online video is more flexible and more cost-effective than other forms of media, and unlike print ads, its duration and uses are limitless.  In many cases, online video distribution is free.


8. AFFORDABLE. Online video is more accessible and more affordable than ever before.



40 WAYS TO USE VIDEO


ADVERTISING, MARKETING & PROMOTION


  1. 1.Post your Branding Short on your website landing page

  2. 2.Upload it to You Tube

  3. 3.Share it on Facebook

  4. 4.Promote it on Twitter

  5. 5.Send it to relevant blogs

  6. 6.Use it in email blasts

  7. 7.Include it in your email signature

  8. 8.Embed it in PDF sell sheets and event menus

  9. 9.Post it in newsletters

  10. 10. Promote it as a web ad

  11. 11. Advertise it on your local online phone listing (many host video)

  12. 12. Run it on Taxi TV, now available in many cities

  13. 13. Download it to a mobile device to use as a sales tool

  14. 14. Share a series as podcasts

  15. 15. Show it on flat screen monitors in your lobby or store window.

  16. 16. Showcase it at trade shows

  17. 17. Embed it in your electronic press releases and media kits

  18. 18. Send it to buyers, the media, book clubs, e-tailers and more...



SHOW OFF A PRODUCT, SERVICE OR EVENT


  1. 19. Show off your event space

  2. 20. Create a “sizzle reel” about your business and generate excitement

  3. 21. Use it to sell your catering service

  4. 22. Show off your skills as an instructor

  5. 23. Use it for a product introduction

  6. 24. Product reviews

  7. 25. Feature a tour of your facility

  8. 26. Create a corporate overview of your business and mission

  9. 27. Use it to generate excitement for a Trade Show or Industry Event

  10. 28. Create an interactive sampling of your product

  11. 29. Vlog (video blog) about your expertise or event experience

  12. 30. Create a trailer for a book or magazine



EDUCATE, INFORM AND ENLIGHTEN


  1. 31. Use video to train employees

  2. 32. Employee Orientation & Company intros

  3. 33. Share a recipe or cooking lesson

  4. 34. Demonstrate how to use a product or service

  5. 35. Video tutorials on a subject matter

  6. 36. Video resumes


COMMUNICATE, INTERACT & STAY IN TOUCH


  1. 37. Video Q&A - great for blogs and websites

  2. 38. Video greeting cards

  3. 39. Video thank you messages

  4. 40. Video announcements

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© 2011 Branding Shorts info@brandingshorts.com 646-644-2270.

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